It doesn't matter if you're a professional eCommerce administrator or a blogger; sometimes, keeping your site fully optimized and up to date can seem nigh impossible. When we take a look at WordPress optimization, there are a couple of different factors we need to take into account. And among these, there's the question of which WP plugins for content optimization you should use. Don't worry, though – we have a couple of suggestions here that could help you out. If you're not fully proficient in programming and coding, the process of optimizing your back office and data can truly be tricky.

Digital experiences are being pushed forward faster than ever before. The primary drivers of this are, among others, the emergence of new digital channels, the volume of data and the demands of customers. The hot thing right now that's pushing organizations to rethink how they engage and deliver great customer experiences is artificial intelligence (AI). At Ingeniux, we believe that AI has the potential to revolutionize digital experience. In this blog, we look at three ways it can and will do this: personalization, chatbots, and content optimization.

Tribune Publishing, a storied icon of American journalism, recently renamed itself Tronc and released a video to show off a new "content optimization platform," that Malcolm CasSelle, Tronc's chief technology officer, claims will be "the key to making our content really valuable to the broadest possible audience" through the use of machine learning. As a marketing ploy the move clearly failed. Instead of debuting a new, tech-savvy firm that would, in the words of chief digital officer Anne Vasquez, be like "having a tech startup culture meet a legacy corporate culture," it came off as buzzword-laden and naive. The internet positively erupted with derision. Yet what I find even more disturbing than the style is the substance.